Gucci’s campaign celebrates the new Disney x Gucci collection

Creative Director Alessandro Michele designed a special collection of items that feature Walt Disney’s True Original, Mickey Mouse. The Disney x Gucci collection will launch January 3, 2020 in stores and online.

This collection sits centre stage in a new campaign shot by photographer and director Harmony Korine and starring Gucci ambassador and actress Ni Ni, actor Earl Cave and designer, stylist and poet Zoë Bleu. The imagery portrays a playful narrative that follows Mickey Mouse as he goes about his day in Disneyland.

Mickey heads out into the magical park where he entertains adoring Gucci-wearing fans of all ages and hangs out with his famous friends. The backdrop of Sleeping Beauty Castle and attractions like Mad Tea Party, with its giant spinning tea cups, and the colourful architecture of the Disneyland buildings, help to create a Technicolor sphere in which Mickey and his guests goof around, eat popcorn and pose for pictures.