Press.disney.co.uk
Enchanting new Disney shopping destination coming to Selfridges Birmingham
(Press Release, Birmingham, UK): 16 June 2026 – Disney fans across Birmingham and the Midlands are set to get a brand-new shopping destination this summer, as Disney Store today announced the opening of a new location inside Selfridges Birmingham.
Opening in mid July, the new Disney Store space will bring an immersive Disney shopping experience to the heart of Birmingham, giving local fans and families easier access to official Disney, Pixar, MARVEL and Star Wars™ products.
The opening follows the hugely successful Disney Store festive pop-up inside Selfridges Birmingham last year, which proved a major hit with shoppers and highlighted strong demand for more in-person Disney shopping experiences in the region.
Designed for Disney fans of all ages, the new location will feature a curated range of apparel, accessories, stationery, plush toys, collectibles and dress-up collections inspired by some of Disney’s most-loved stories and characters.
Guests will also be able to shop seasonal launches, limited collections and opening promotions, while dedicated fitting rooms will help bring Disney inspired costume and roleplay ranges to life through an enhanced retail experience.
Patrick Segar, Global General Manager of The Disney Store and VP, Retail Marketing of Disney Store, said: “We are incredibly excited to bring Disney Store to Birmingham and create a new destination where local fans and families can experience the wonder of Disney in person.”
“We know there is a huge passion for Disney across the Midlands, and we look forward to welcoming guests of all ages to discover products and experiences inspired by some of the stories and characters they love most.”
Further details surrounding official opening dates, launch activity and guest experiences will be announced closer to opening.
ENDS
Notes to Editors
About Disney Consumer Products:
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products and experiences available around the world, including Disney Store locations and the Disney Store e-commerce platform.
For press enquiries please contact:
Mark Collins PR
markc@markcollinspr.com
+44 (0)7974 215 334
About Selfridges
Selfridges was founded by Harry Gordon Selfridge in 1909, changing the world of retail forever. The only store to be named Best Department Store in the World four times, Selfridges connects people, brands and ideas across locations in London, Manchester and Birmingham.
A landmark destination and social centre where everyone is welcome, Selfridges is a stage for originality, curating the rare, the new and the unforgettable. From its Cinema, restaurants, bars and skate bowl to an ever-evolving roster of collaborations and cultural partnerships as well as 40 Duke, Selfridges sets the scene with unique ideas and unmissable experiences.
With a vision to be the most imaginative shop in the world, Selfridges is home to exclusive collaborations and launches from the world’s most coveted brands, bringing together the biggest names in luxury alongside emerging industry disruptors.
Built on a legacy of retail activism, Selfridges is committed to making circular shopping more intuitive, exciting and desirable for its customers through Reselfridges, which brings pre-loved, resell, repair, refill and recycle services to the forefront with permanent destinations across all stores. This is underpinned by a commitment to achieving net-zero carbon emissions by 2040.