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Celebrating 100 years of Disney Winnie the Pooh with an immersive adventure at Westfield London.
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- Fans of all ages are welcome to a new Disney Winnie the Pooh experience at Westfield White City between 10 - 12 April
- The event is free and tickets are available now on Disney Tickets
- The anniversary will also be celebrated with a new brand campaign, products, publishing titles to spotlightPooh and his legacy
LONDON, UK (10 March, 2026) — Disney is celebrating one of the world’s most beloved characters, Winnie the Pooh, marking 100 years since the publication of A.A. Milne’s original book in October 1926. The milestone will be celebrated throughout 2026 with a new immersive adventure, product collaborations, storytelling moments, and publishing releases that bring Pooh’s world to fans in in new and meaningful ways
For generations, Winnie the Pooh and his friends have shared comfort, humour, and gentle wisdom through their Hundred Acre Wood adventures. Fans continue to connect with the"hunny"‑loving bear and his companions—Piglet, timid but loyal; Tigger, confident and energetic; Eeyore, gloomy yet kind; Rabbit, smart and organised; Kanga and Roo, compassionate, and adventurous; and Owl, wise and thoughtful. Together, they spark imagination and inspire moments of connection across all ages.
New Immersive Adventure
For one weekend only, fans and families are invited to Disney Winnie The Pooh The Lost Balloon, a free immersive adventure inspired by the Hundred Acre Wood at Westfield White City. The experience will be open to the public from Friday 10 April to Sunday 12 April 2026.
The experience invites families to join Pooh and friends to help Christopher Robin find his lost balloon. Guests will uncover sweet surprises, playful challenges full of bouncing, and timeless moments to share on their hunt for his balloon.
Perfect for families and explorers of all ages, this interactive walk-through adventure blends storytelling, discovery, and gentle guidance. Tickets are available through Disney Tickets with sessions available between:
- Friday 10 April 12pm to 6pm
- Saturday 11 April and Sunday 12 April 12pm to 7:30pm
New Product Collaborations CelebratePooh’s Centennial
All year, Disney is collaborating with leading global brands to introduce special collections inspired by Winnie the Pooh and his friends from the Hundred Acre Wood. These new offerings bring Pooh’s personality and legacy into apparel, accessories, collectibles, and everyday lifestyle categories.
Early Launch Highlights
- Primark dropped a 100th anniversary collection that channels the wonder of the Hundred Acre Wood and taps into Gen Z’s love of cozy nostalgia and aesthetic dressing.
- TKMaxx and Comic Relief collaborated with Disney Winnie the Pooh for a feel-good T-shirt and accessories collection, with proceeds going towards supporting Comic Relief’s vital work to address some of the most pressing challenges facing children and young people globally.
- Funko expanded their popular PopNooks line with new Winnie the Pooh collectibles celebrating some of his most iconic moments from across the Hundred Acre Wood, with charming figures like Pop! Nooks Winnie the Pooh in Honey Tree, Pop! Pooh with Balloon, and Pop! Sleeping Winnie the Pooh.
- Disney Store launched several collections inspired by Winnie the Pooh and Friends, including a new floral plush collection called Blooms by Disney Store.
New Drops Spanning More Categories This Month
- Newly available, two LEGO® Disney Winnie the Pooh sets celebrate the centennial: a detailed brick‑built Pooh with a honey pot with movable features, and the Piglet’s Birthday Fun set featuring a posable Piglet and a birthday cake that opens to reveal Pooh’s house and the Hundred Acre Wood.
- Beauty essentials, including new Winnie the Pooh collections from Mad Beauty, will follow these top product drops, bringing Pooh‑inspired charm to personal‑care routines around the world.
Products Still to Come
The celebration will continue throughout the year with additional Winnie the Pooh–inspired launches across retail and lifestyle categories worldwide. Upcoming releases include a new kids' footwear collection from adidas this June, infused with whimsical design touches and everyday comfort, a new addition to the popular Disney Darlings line from JAKKS Pacific, as well as special collections from Squishmallows and Pandora.
New Publishing Titles
A new slate of publishing launches offers creative opportunities for families to explore Pooh’s messages of kindness, friendship, and wonder, inviting readers to connect with his world in meaningful ways. Highlights include:
- Winnie the Pooh: Wonders of the Hundred-Acre Wood Treasury from Random House Children’s Books
- Disney: Winnie the Pooh: The Hundred-Acre Wood Cookbook from Insight Editions
- The Winnie the Pooh Book: A Centenary Celebration from DK
Publishing Spotlight: The Pooh Life — 100 Mindful Moments
Later this year, Disney will honour the anniversary of A.A. Milne’s original publication with the release of Winnie the Pooh: 100 Mindful Moments from Penguin Random House, arriving September 22. This newest addition to the Pooh literary tradition invites readers to explore the art of living simply, joyfully, and thoughtfully through Pooh’s perspective while finding balance in the everyday.
Digital and Social Storytelling Bring Fans Into the Hundred Acre Wood
Debuting today, Disney is sharing the wonder of Winnie the Pooh with a heartfelt new brand campaign that invites fans straight into the Hundred Acre Wood. Launching across various audience touch points, the celebration features new content, experiential events, creator-led storytelling, and reimagined “Pooh‑isms” that spotlight Pooh’s timeless wisdom through a modern lens. At the heart of the campaign is a new brand spot debuting on Disney’s YouTube channel — a warm, heartfelt tribute to how Pooh’s gentle kindness continues to inspire fans of all ages around the world.
As Disney celebrates 100 years of Winnie the Pooh, fans everywhere are invited to “live the Hunny life,”rediscovering the gentle wisdom and enduring charm that continues to inspire the world today. For more information on Winnie the Pooh’s 100th anniversary celebration, please visit the Disney ParksBlog or thewaltdisneycompany.com
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Notes to Editors:
Media Contact:
Sophie Kerlin
PR Manager
Sophie.Kerlin@Disney.com
ABOUT DISNEY CONSUMER PRODUCTS
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.