Press.disney.co.uk
Disney YuYus land in London with a pastel bright boutique and exclusive preview experience.
WHAT? Disney YuYus Boutique Pop Up
WHEN? 26th - 28th June 2026
WHERE? 19 D'Arblay St, Soho, London W1F 8ED, Soho
HOW? Free, book your ticket here: DisneyTickets.co.uk or show up on the day (please note it will be on a first come first serve basis)
WHO? Recommended for adults 16+
27 May 2026, London, UK: Disney lovers and collectors are invited to step into a world of enchantment as Disney YuYus arrive in Soho, London with a pastel bright pop up boutique and exclusive preview experience for fans and collectors!
Designed as a dreamy, enchanted space filled with soft textures, playful colour and a touch of mystery, the Disney YuYus Boutique offers visitors the chance to discover and be one of the first to purchase the brand‑new Disney YuYu characters, before they officially launch in stores this July. Inside, beloved Disney favourites are reimagined wearing fluffy, animal inspired outfits, transformed into collectible clip-on accessories created to bring joy, personality and charm to everyday adventures.
Visitors will enjoy an exclusive first look at the latest Disney YuYu collections, which they can purchase on the day and partake in a blind unboxing, alongside an interactive reveal experience designed to help you find your perfect YuYu companion. Whether you’re buying your very first YuYu or adding to an already iconic collection, visitors are encouraged to choose their character, style it to complement their outfit and explore the boutique’s photo ready corners, created for capturing playful, share worthy moments.
The pop‑up also features themed treats available to purchase, including YuYu inspired desserts from Chocofruit, adding an extra layer of indulgence to the experience. With its blend of collectability, creativity and immersive design, the Disney YuYus Boutique offers a joyful escape for Disney lovers and fashion‑forward collectors alike.
Free tickets grant access to this exclusive preview event, giving fans the opportunity to shop the new collections ahead of their wider release and experience the world of Disney YuYus in a uniquely styled setting.
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Notes to Editors
Media Contact:
Sophie Kerlin
PR Manager
About Disney Consumer Products
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.