Disney's Frozen 10th Anniversary

This November marks the 10^th anniversary of the theatrical debut of Frozen, an epic adventure film about the power of love and sisterhood that has inspired fans of all ages to let go of others' expectations, to never give up and to embrace their true purpose.

To celebrate the milestone anniversary of the Oscar winning movie, Iconic London landmarks have been ‘iced over’, including a Piccadilly Circus black taxi and classic red phone box in Leicester Square. Since the launch of Frozen the record-breaking movie has been a pop culture phenomenon since release, inspiring millions of toys, video games, books, sing-alongs, recipes, hairstyles and immersive live experiences – including a hit stage show. The film follows princesses Elsa and Anna in an epic and empowering adventure about the bond of sisterhood, letting go of others’ expectations and never giving up.

A new study commissioned by Disney from Dr Sarah Godfrey of the University of East Anglia, Lessons From Arendelle: The Cultural Phenomenon of Disney’s Frozen details its impact on society - from a tourism boom in Norway increasing by 20 per cent as a result of the country being the real-life inspiration for Arendelle, parents desperate to get their hands on must-have product for Christmas, to the rise of sing-along videos on YouTube – including 3.2 billion views of Let it Go - and popularity of the name Elsa.

Anniversary celebrations include movie re-release, new podcast series of a standalone adventure set after Frozen 2, fan-favourite content on Disney+, updates to the hit musical, and a range of new products, toys, and costumes. Find out more about Disney’s Frozen 10th Anniversary here - https://frozen.disney.com/

Jennifer Lee, the writer/director of Frozen and Frozen 2, has also joined the epic line up of creative visionaries supporting Disney’s Create 100, a global celebration of creativity marking 100 years of Disney storytelling. Find out more about the signed crew-exclusive Frozen 2 maquette of Elsa available for auction, with funds from the sales going to Make-A-Wish, HERE.

The campaign includes a vast array of Disney, products, toys and costumes from Mattel, LEGO, Jakks, Disguise, Ravensburger, TOMY and Funko. Full product details are available HERE.