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News Corporate

ITV and Disney Expand Strategic Relationship with Exclusive Primetime Linear Agreement

24 February 2026
24 February 2026
Copy Article

Following the successful launch of their content-sharing agreement last summer, ITV and The Walt Disney Company today announce a further extension of their strategic relationship in the UK.

Building on the innovative collaboration between Disney+ and ITVX, the new deal will bring two Hulu Original series from Disney+ to ITV1 in exclusive primetime linear slots. 

The first title, "The Stolen Girl", will premiere on ITV1 on 25 February. The gripping psychological drama, produced by Quay Street Productions with Brightstar, made its debut on Disney+ in April 2025 and will now receive its free-to-air premiere in the UK. The series follows the emotional fallout of every parent’s worst nightmare, when their young daughter goes missing after a sleepover, unfolding into a tense story of deception, family secrets, and betrayal. 

Later this year, "The Twisted Tale of Amanda Knox" will also air on ITV1. The compelling drama explores the extraordinary real-life case that captivated global audiences, examining themes of media scrutiny, justice and public perception.

Both titles will be broadcast under the brand “Disney+ presents a Hulu Original”, underlining their provenance and connection to Disney+.

The extension reflects the continued evolution of the ITV–Disney relationship. Launched in July 2025, the “A Taste of Disney+” rail on ITVX and the “A Taste of ITVX” rail on Disney+ have enabled millions of viewers to discover curated titles from each other’s services. By making these great Hulu Originals available in a primetime linear window, the relationship now expands beyond streaming discovery to reach an even broader free-to-air audience.

Karl Holmes, General Manager, Disney+ EMEA, said: “This marks an exciting next step in our collaboration with ITV. We’re thrilled that two of our most compelling original series will air on ITV’s powerful primetime platform, introducing millions more viewers to Hulu Originals on Disney+.”

Kevin Lygo, Managing Director of Media and Entertainment said:  "We are delighted to be deepening our relationship with Disney. Bringing these premium Original series into our primetime linear schedule is fantastic for ITV audiences. This extension perfectly complements our existing relationship and showcases the strength of the content-sharing model we established last summer.”

ENDS

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