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For the first time, Disney stories and characters will be integrated into Philips Ambient Experience for MRI at medical facilities around the world to help create calmer, more comfortable patient experiences
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Amsterdam, the Netherlands and Burbank, Calif. – Royal Philips (NYSE: PHG, AEX: PHIA) and The Walt Disney Company (NYSE: DIS) announced that beloved Disney animated characters and stories are being incorporated directly into Philips Ambient Experience for MRI at medical facilities in 87 countries worldwide to support children undergoing imaging procedures. For many children, this type of immersive environment can help shift attention away from the clinical setting, creating a more comforting and engaging experience during scans, and helping more children complete their exams successfully.
“By bringing Disney stories into the MRI environment, we are helping create a setting where children can feel more at ease and remain still during scans,” said Atul Gupta, MD, Chief Medical Officer, Diagnosis and Treatment at Philips. “Reducing stress can improve the experience for young patients and their families, while helping care teams deliver efficient, high-quality imaging so they can care for more children each day, supporting better care for more people.”
“At Disney, we believe stories have the power to bring comfort and emotional connection to children and families,” said Lisa Haines, Senior Vice President, Corporate Social Responsibility, The Walt Disney Company. “We’re proud to collaborate with Philips to extend that impact into MRI rooms in a meaningful way—using our beloved stories and characters to help provide moments of escape, normalcy, and reassurance during what can be an intimidating experience for kids in hospitals.”
Evidence supporting improved paediatric MRI experience
MRI scans can be challenging for young children. Entering a large, unfamiliar machine that makes loud noises, combined with the need to lie perfectly still for up to 40 minutes, can be intimidating. In fact, 66% [1] of paediatric patients report feeling anxious during MRI scans. This anxiety or claustrophobia can lead to re-scans, longer procedures and, in some cases, the need for sedation, increasing demands on care teams. These disruptions can limit the number of patients who can be seen each day, leading to potential delays.
Child-friendly, immersive content in paediatric MRI settings can help reduce operational disruptions, such as re-scans, long pauses, or aborted procedures. A multi-center study conducted across six hospitals in Europe [2] highlights the impact of Ambient Experience with Disney themes. For children ages 6–10, post-scan paediatric patient stress levels were reduced by 43% compared to pre-exam. In addition, pauses during scans dropped by 63% compared to procedures without intervention.
“The data showed that a child-friendly audio-visual intervention reduced stress levels in young children and decreased scan disruptions, supporting a smoother MRI workflow,” Emilio J. Inarejos Clemente,Department of Diagnostic Imaging, Sant Joan de Deu Hospital, Barcelona, Spain. “This can help clinicians maintain efficiency and focus on delivering high-quality diagnostic imaging, helping more patients to be seen without compromising care.”
Reimagining the paediatric MRI experience through collaboration
Philips innovates to make MRI exams faster, more comfortable and easier for patients. A key part of this effort is Philips Ambient Experience, which uses calming lighting, sound and visual elements to help patients relax before and during the exam. Within this approach, Disney-themed content is incorporated as part of the Ambient Experience environment to offer comfort with beloved Disney stories and characters to reduce anxiety and stress in children undergoing MRI exams. This builds on Philips’ focus on improving care experiences for patients, particularly children undergoing imaging.
Through longstanding collaborations with children’s hospitals worldwide, Disney has developed content and environments tailored for clinical settings, helping make healthcare experiences feel more familiar and less intimidating for young patients. This includes a recently fulfilled commitment of $100 million USD supporting more than 1,700 children’s hospitals and paediatric places of care in 45 countries. In addition, thousands of hospital staff have been trained through Disney Institute programmes, and millions of items have been distributed to children in care settings. Disney supports kids and families in children’s hospitals by bringing comfort and joy when it’s needed most. As part of this ongoing charitable commitment, Disney has provided the art and imagery in the Ambient Experience at no cost. Children and families can choose characters from across Disney, including Mickey and Minnie Mouse, Marvel superheroes, favorites from Star Wars, Disney Princesses and many more.
Philips has a rich history of driving paediatric innovation through research, strategic partnerships, and industry-leading paediatric technology, including monitoring, echocardiology, and AI-driven, data-informed solutions. Key initiatives include specialised, child-friendly imaging solutions such as Paediatric Coaching, Scan Buddy and Kitten Scanners, helping to improve clinical workflows and enhance care experiences for children, supporting the broader goal of delivering better care for more people.
Today, Philips Ambient Experience for MRI is the exclusive MRI platform using these Disney themes. Early adopters of the themes include the pilot hospitals across Europe and industry leading hospitals, Rady Children’s Health of Orange County and Calderdale Royal Hospital, which are already seeing positive staff and patient impact.
Read more about Philips Ambient Experience and the newly introduced Disney-themed content here.
[1] van der Vleuten-Chraibi S. et al. “Magnetic resonance imaging related anxiety and workflow: impact of a child-friendly audio-visual intervention.” Paediatric Radiology, 2025.
[2] De Amorim e Silva et al., 2006
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2025 sales of EUR 18 billion and employs approximately 64,800 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
About The Walt Disney Company
For more than 100 years, Disney stories have been a source of imagination and hope for children of all ages. Walt Disney himself brought the magic of those stories to children in hospitals, along with Disney animators and characters. Today, this legacy is reflected in Disney’s continuing support for children’s hospitals around the world, including a recently fulfilled $100 million USD commitment that supported more than 1,700 children’s hospitals and paediatric places of care in 45 countries around the world received enchanting installations, themed hospital gowns, complimentary access to Disney+ and more.
Through the Moments That Matter programme Disney works with charity partners and healthcare professionals to support children with serious illnesses and those closest to them. We use the power of our brand and our inspirational characters and stories to create moments of joy, comfort, and togetherness when they are needed most. Key initiatives include the Magic of Movies programme, charitable giving and volunteering. Our ambition is to deliver over one million magical moments of joy, comfort and togetherness for children, and expand our reach in hospitals across our region by 2030.
Learn more about Disney’s commitment to delivering comfort and joy when it’s needed most at https://thewaltdisneycompany.eu/world-of-hope/
For further information, please contact:
Jayme Maniatis
Philips Global External Relations
Tel.: +1 508 971 4015
E-mail: jayme.maniatis@philips.com
Cheyenne Alonzo
The Walt Disney Company EMEA Corporate Communications
E-mail: cheyenne.alonzo@disney.com