Press.disney.co.uk
This year HYPE. and Disney have collaborated once again to create a capsule accessory collection featuring backpacks, mini backpacks, drawstring bags, pencil cases, lunch bags and introducing some instantly-recognisable exciting shapes.
The new additions inspired by Disney animation include Disney’s Lilo & Stitch, Frozen, Aladdin, 101 Dalmatians, Hercules and The Lion King. The range features new fabric developments including transparent materials, tassels, dino-like texturing, sherpa and galvanized holographic.
HYPE. has also released a range of Pixar Toy Story accessories including a Bucket O Soldiers side bag, Pizza Planet delivery bag, Pizza Planet pizza slice holder and Pizza Planet cup side bag that nods to the first movie from the franchise.
#HYPExDisney wouldn’t be complete without a backpack dedicated to the stylish Disney icon, Minnie Mouse. Featuring an all-over velour fabric with contrasting on-trend leopard print for Minnie’s bow and the front pocket, complete with inside lining.
The collection nods to nostalgia entwined in modern trend-led developments with move-ons for our Buzz Lightyear, Emperor Zurg, Winnie-the-Pooh Hunny and Monsters Inc. Scream Barrel designs.
The collection launches on the 20th July and is available to buy online at justhype.com and in select retail stores.
For press loans and more information, please contact jade@justhype.co.uk
About HYPE.,
Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own Lighter’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Currently, HYPE. have two offices, one in the heart of Shoreditch, London, and the headquarters residing in a-then-abandoned warehouse. Transformed with the Trotters Independent Trading Co three-wheeler, The Hype and Hounds pub, a games area with Time Crisis 2 and interior and exterior graffiti.
The first batch of stock sold out within a matter of hours after winning a t-shirt printing competition on Facebook. The magic just keeps on happening, and HYPE. can now be found in over 175 UK stockists and 27 territories worldwide.