Press.disney.co.uk
(Press Release, London,UK): Sunday, 24th August 2025 – Ban homework, eat ice cream for breakfast and free toys for everyone – are what kids would decree if they were royalty for a day, new Disney Store research reveals.
A poll of 1,000 children aged six to ten and their parents uncovered the ultimate “royal rules,” with dream-day demands ranging from turning schools into theme parks and filling swimming pools with bubble bath, to watching cartoons on TV all day and choosing dinner every night.
When it comes to education, more than a third of children (34 per cent) said they would abolish homework forever, while nearly nine in ten (86 per cent) would declare a national fancy dress day.
Almost all children surveyed (90 per cent) said they would mark their coronation with a party, and the most sought-after Disney Princess guests were Cinderella, Moana and Snow White, while Prince Charming, Aladdin and Prince Eric were the princes most likely to receive an invitation.
The research, commissioned by Disney Store to mark World Princess Week, comes ahead of the ‘Sprinkle of Magic’ Princess Experience at the new Westfield White City Disney Store, running 24th –26th August.
This limited-time event will transform the space outside the store into a fairy-tale setting inspired by Disney’s much-loved princesses. Taking inspiration from the iconic Bibbidi Bobbidi Boutique, the pop-up will sprinkle magic with sparkle stations for hair glam, enchanting face painting and fairy-tale fun, ensuring every young guest feels like royalty.
The three-day celebration is free of charge and open to children aged 3–12, accompanied by an adult. To manage demand, families can join a virtual queue via WaitWhile, allowing them to explore the rest of Westfield White City while they wait their turn.
Inside the newly opened DisneyStore, the celebrations will continue with special Princess product spotlights throughout the store. From sparkling tiaras and royal costumes to story books and dolls, the curated displays will showcase some of Disney’s most iconic heroines, including Ariel, Tiana, Moana, Rapunzel and more.
Vicky Woods, Director of Disney Store EMEA, said: “Children remind us the world is brighter when it’s filled with laughter, imagination and play. Their vision of a kingdom built on joy shows how magical life can be through young eyes. When children lead with fun and kindness, the world becomes extraordinary.”
The study also revealed that parents feel their children already enjoy royal treatment, with 85 per cent admitting they often treat their youngsters like kings or queens. Dressing up is part of that make-believe world, with seven in ten children (70 per cent) regularly donning a princess costume and nearly one in five doing so at least once a week. Parents say this imaginative play has benefits beyond fun – more than half believe it helps to build confidence, while a similar proportion feel it sparks excitement.
When asked which princess-like qualities best described their children, parents highlighted creativity, empathy and honesty as the traits they most often see reflected in their little ones.
Vicky Woods added: “World Princess Week is about celebrating the strength, individuality and kindness that each Disney Princess embodies. We’re so excited to bring a sprinkle of that magic to Disney Store at Westfield White City and give young fans the chance to experience the joy, creativity and sparkle of a true fairytale moment.”
The ‘Sprinkle of Magic’ Princess Experience runs at Westfield White City on Sunday 24th August from 12–6pm, and Monday 25th and Tuesday 26th August from 10am–6pm.
-ENDS-
Notes to Editors
Event Schedule
‘Sprinkle of Magic’ Disney Princess Experience
Sunday 24 August
• 12:00pm – 6:00pm: Open to the public
Monday 25 & Tuesday 26August
• 10:00am – 6:00pm: Open to the public
About World Princess Week
World Princess Week is a global celebration honouring the courage, kindness and inspiration of DisneyPrincess characters. It encourages fans of all ages to embrace their own inner royalty and the timeless values at the heart of each Princess story.
About Disney ConsumerProducts
Disney Consumer Products (DCP)is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys and T-shirts to books, apps, console games and more. Experiences span the globe, including the Disney Store e-commerce platform, Disney Parks, local retailers and Disney Store locations worldwide. The business is powered by world-class teams of product, licensing and retail experts, storytellers and technologists who inspire imaginations across generations.
Press contact
For press enquiries, please contact:
Sophie Kerlin | PR Manager
Sophie.Kerlin@disney.com