Press.disney.co.uk
Disney is collaborating with global online retailer, boohooMAN.com on their first cobrand line. The unveiling of the collection marks boohooMAN’s first ever lifestyle collaboration, featuring the iconic and True Original, Disney’s Mickey Mouse.
boohooMAN has created an exclusive, streetwear collection that champions themes such as nostalgia and escapism. The garments boast a classic colour palette of red, white, black and grey marl with a splash of blue which enhances and lifts the collection. Drawing inspiration from 90’s streetwear, the pieces bring a strong sense of what is at the core of street style – simple silhouettes, popping graphics and mix-match of brands that reflect a culture or movement.
CEO Samir Kamani says: “Fashion and nostalgia have long walked hand-in-hand, and in terms of creating a nostalgic pull, Disney is unrivalled. Personally, this collection means so much as growing up, my brothers and I were Disney obsessed. We are bringing a boohooMAN style to a character, Mickey Mouse, that is beloved by all. Disney has served as inspiration for both pop culture and fashion, and that is where we, as brands, align. I am so excited to drop this collection.”